Case Studies

We are proud to say we’ve worked with many clients in the NW and beyond, many since 2003.

	LYIT 40th Anniversary Letterkenny Institute of Technology recently celebrated its 40^th birthday with a special guest President McAleese, a History of LYIT book launch, a conference on Foreign Investment and a marvelous Altan concert with the Donegal Youth Orchestra. Morris Communications planned and executed the entire promotional campaign, driving PR and developing advertising. The week generated stellar publicity locally and nationally. Morris Communications secured and helped to organise a 25 minute programme broadcast on RTE 1 television 28.9 exclusively on LYIT which featured facilities, Killybegs, WiSar, CoLab and views of many students. Needless to say the 40^th Anniversary has helped to catapult the progress of LYIT nationally as an IT which is dynamic, innovative and on top of its game. Recently LYIT was named in a national survey amongst the top 3 colleges in Ireland. Congratulations LYIT on making a massive contribution to the NW.
	CoLab The NW isn’t the first place to spring to mind when you think ground breaking technology which is leading the way in European markets… but you’d be wrong. The CoLab innovation centre at Letterkenny Institute of Technology, is home to a number of companies who have identified innovative products which are fulfilling demands of clients in Ireland, UK and further afield. Our new campaign for CoLab the innovation centre at Letterkenny Institute of Technology is about communicating facilities available and knowledge but also optimism about how being located in the NW is an advantage.
	Letterkenny Institute of Technology Morris Communications won the contract to develop a communication strategy and overall development and execution of a new identity including advertising and PR. We conducted rigorous market research amongst stakeholders first to determine our starting point, and then with award-winning graphic designers created a new identity which reflected the achievements and culture of the organisation. We have developed imaginative advertising campaigns and produced a series on innovation and student achievements for local media recently picked up by RTE 1. Student numbers have increased steadily and the college continues to move up the rankings of first choices. www.lyit.ie
	McGinley Motors Land Rover The task was to raise awareness as the leading dealer for Land Rover in the NW and in particular to sell Freelander 2. What better terrain to demonstrate this workhorse than Donegal, we featured the car in well known locations around Donegal. This campaign ran over the course of 4 months and beat sales results for Land Rover nationally. Proving a point to a tough audience that localising campaigns is much more effective.
	NFTE Young people and business is a winning combo. Teaching young people the entrepreneurial skills has been proven to help them stay at school and excel. NFTE is a not for profit organisation which aims to build confidence through a programme based on entrepreneurship skills.We are currently helping to raise funds to expand NFTE in Donegal. Morris Communications took this on as a pro bono account because we could really see the potential for supporting young people and launched NFTE in Donegal in 2009. It immediately took off and today over 300 young Donegal people have completed the programme. Last year the Donegal Finalists The Oven Glove Niamh Kelly and Orlaith Mc Nulty( both 15) from Dungloe (pictured) won a Merit award in the finals in Dublin for their delicious recipes and savvy business acumen. It doesn’t run by itself, thanks to the mentors, donations and encouragement from everyone Donegal. If you’d like to help through time, support or a donation.Visit www.nftedonegal.com.
	Donegal County Enterprise Board Gaining recognition is important for small businesses. Morris Communications has worked with Enterprise Boards on many projects including training and mentoring. During the first Enterprising Donegal Week we managed a campaign for promotion and secured the business RTE 1 programme to do a full 30 minute show on Donegal businesses and the Week. Donegal has many high quality products and restaurants but that’s not the first thing that comes to mind for many. In 2010 we worked with Carton LeVert in creating an identity and visual for “The Food Coast” – a vehicle to promote and build the reputation of food producers in Donegal. Already it has engaged local producers and interest in the rest of the country. www.donegalenterprise.ie
	Build Up A cross border initiative to encourage companies involved in construction to work together. Under the umbrella Build UP we produced a calendar of networking events and attendances at relevant events e.g. Plan Expo. In addition to producing modular brochure, website and a novel stand, over 30 companies took part and generated increased revenues through working together.